The last few years have seen me expand my directing career to include more commercial work, including case studies, television spots, biographical videos, and more.

It’s been a huge learning experience to adjust the creative process to a client whose specific needs drive the reason we’re on set. 

Sometimes, it’s been challenging to balance the commercial work with a feeling of wanting to work on projects with artistic integrity. But it’s important to remember that being of service to others allows them to grow and connect with their customers and wider community. Oh, and it pays the bills.

So, I’m proudly sharing this reel that encompasses some of the commercial and artistic work we’ve been pursuing over at Fatelink. Hope you enjoy it!